by ken | Aug 15, 2019 | SEO, Web Design
ROI for Having a Professional Website To stay relevant in today’s competitive industries, having a professionally developed website is a critical step a business should take. What do most people do when they are considering a new purchase or seeking a particular...
by ken | Jul 19, 2019 | SEO, Social Media, Web Design
Increasing Online Searches in the Machine Tool Industry There are 190,000 manufacturers with less than 20 employees – your shop is probably one of them. Marketing might mean more hours added on top of the hours devoted to getting jobs through the shop. But you don’t...
by ken | May 7, 2019 | SEO, Social Media, Web Design
Digital marketing has been a branch of business development that’s been often overlooked by most in the machine tool industry. In its most basic form, having a website that effectively conveys your message and reaches your prospects can give you an edge over...
by ken | Apr 5, 2019 | Social Media
Social Media Marketing for Machine Shops Sure, there’s a lot of tech buzzwords that get thrown around loosely nowadays. There are tech phrases like social media influencing, e-mail blasting, split A/B testing, pay-per-click, etc. Albeit some of these aren’t really new...
by ken | Mar 5, 2019 | SEO
Local SEO and Website Optimization Checklist for Small Businesses If you are a small business or a startup, chances are that staff members are required to get cross-trained to handle all the required business functions. However, handling SEO is one of those that might...
by ken | Feb 5, 2019 | SEO
How to Build Backlinks in 2019 What are backlinks? Backlinks are one of the most important components of Search Engine Optimization. Backlinks are links that are directed back to your website and gives an indication of the importance or authority of your website to...
by ken | Nov 25, 2018 | SEO
Local Job Shops Google their Next Machines There was a time when door-knocking was the in-thing. Then, there came printed directory listings. All of these just to get a local job shop to take a peek at your machine listings. Don’t get me wrong, walking into a job shop...
by ken | Jul 16, 2017 | SEO, Web Design
7 Tactics for Better Lead Conversion Rendering more conversions requires more than asking people to “like” your content or product. A solid strategy is needed to optimize the sales funnel from initial content through to sale. Convert Leads to...
by ken | May 15, 2017 | Social Media
Why Social Media Sales Should Not Act Like Sales Often when working with entrepreneurs and business owners, it becomes evident that many of them view Social Media Marketing (SMM) the same as traditional marketing channels. I’m writing this post to help anyone...
by ken | Apr 16, 2017 | SEO
Do You Need SEO To Reach Local Customers? When someone is looking for a restaurant to go to, they often look at reviews to see what other people think about that restaurant. They do this because it’s impossible to know what’s on the restaurant menu so they’re looking...
by ken | Mar 16, 2017 | SEO, Social Media
How to Leverage SEO for your Real Estate Brand We know that we need SEO is essential in driving web traffic into your business website. But who do we leverage SEO in the real estate industry? How do we drive home buyers, sellers, realtors, and everyone else involved...
by ken | Oct 16, 2016 | SEO
What We Need to Know about Penguin 4.0 In the past, Penguin updates have served as unique indicators to changes in Google’s web crawler algorithm. Often, update to the algorithm have resulted in sites being penalized for purposely trying to deceive the search...
